What is Frase?
Frase
Frase is a content research and optimization platform that automates SERP research, gathers questions to answer, and generates content briefs. It includes an AI-powered content editor that provides SEO scoring and semantic coverage suggestions. Frase focuses on helping content creators research topics thoroughly and create content that matches search intent.
Pricing: Plans start at €45/month for the Solo plan, with team plans available at higher pricing tiers. Frase combines research and content creation capabilities.
Strengths
- Automated SERP research and analysis
- Question-based content briefs
- AI content generation capabilities
- SEO scoring and semantic coverage analysis
Limitations
- No direct publishing to websites
- Limited scheduling and automation features
- Manual content transfer required
- No multi-platform management
- Content generation may require manual refinement
- No bulk content operations
Side-by-side comparison
Compare auto-post.io and Frase across content research, generation, and publishing features.
| Feature |
auto-post.io
|
Frase |
|---|---|---|
| Starting price | Free plan + 9.99€/month | €45/month (Solo) |
| SERP Research | ||
| AI Content Generation | ||
| Content Briefs | ||
| Direct Publishing | ||
| Content Scheduling | Limited | |
| Multi-Platform Support | ||
| SEO Scoring | ||
| Semantic Coverage | ||
| Automated Workflows | ||
| Bulk Operations | ||
| Multi-Site Management | ||
| Analytics & Reporting | Limited |
Why auto-post.io delivers complete automation
While Frase excels at research and briefs, auto-post.io combines research, generation, optimization, and publishing in one automated platform.
Direct publishing
Publish researched and optimized content automatically to WordPress, Wix, Webflow and other platforms. Frase requires manual content transfer and publishing.
Advanced scheduling
Schedule and automate content publishing weeks in advance. Frase offers limited scheduling capabilities.
Multi-site management
Manage multiple websites with centralized research, content calendars, and analytics. Frase works one project at a time.
Complete automation
Automate research, generation, optimization, and publishing workflows. Frase focuses on research and creation, not automation.
Bulk content operations
Generate and publish hundreds of articles at scale. Frase requires manual work for each piece of content.
Performance analytics
Track content performance and SEO rankings across all your sites. Frase provides limited analytics.
Detailed comparison: auto-post.io vs Frase
Content research and SERP analysis
Frase excels at automated SERP research, analyzing top-ranking pages for target keywords and identifying questions that content should answer. The platform generates comprehensive content briefs that help writers understand what topics to cover and how to structure content for better search performance. This research-first approach is valuable for creating content that matches search intent.
auto-post.io incorporates similar SERP research capabilities but integrates them directly into the content generation workflow. Rather than creating separate briefs, auto-post.io uses SERP insights to inform AI content generation from the start. This integrated approach ensures research findings are automatically incorporated into content, reducing the need for manual brief creation and content alignment.
Content generation and quality
Frase includes AI content generation features that can create content based on research briefs. However, users often find that generated content requires significant manual refinement to match brand voice and ensure quality. The platform focuses on providing a solid foundation that writers can build upon rather than publication-ready content.
auto-post.io generates SEO-optimized content that's ready for publication with minimal editing. The platform uses advanced AI models combined with SEO best practices to create content that matches search intent, incorporates keywords naturally and follows optimal content structure.
Publishing and workflow automation
Frase operates as a research and content creation tool. After generating content, users must manually export or copy content, format it for their CMS, add images and metadata, and publish to their websites. This manual workflow works for occasional content creation but becomes inefficient when managing multiple websites or publishing at scale.
auto-post.io eliminates manual publishing steps by integrating direct publishing into the platform. Researched and optimized content can be published automatically to WordPress, Wix, Webflow and other platforms. Advanced scheduling allows users to plan content weeks or months in advance, and automated workflows can research, generate, optimize, and publish content based on predefined rules. This automation transforms content production from a multi-step manual process into a streamlined operation.
Scalability and multi-site management
Frase is designed for individual content projects. While it can handle multiple projects, each requires manual setup and management. Bulk operations and multi-site workflows are limited, making it challenging to scale content production across multiple websites efficiently.
auto-post.io is built for scale, with features designed specifically for managing multiple websites. Users can create content templates, set up automated publishing rules per site, and manage entire content networks from one dashboard. Bulk content generation and publishing operations make it possible to scale from a few sites to dozens or hundreds without proportional increases in manual work.
Use case recommendations
Frase is ideal for content creators and writers who want thorough research and well-structured briefs before writing. It's perfect for teams that prefer a research-first approach and have writers who will refine AI-generated content. The platform excels when you need detailed content planning and research insights.
auto-post.io is the superior choice for content strategies that prioritize efficiency, automation, and scalability. It's ideal for SEO agencies managing multiple client sites, affiliate marketers scaling content production, niche site builders, and businesses maintaining content calendars where both research and automation are needed. If your goal is to streamline content production from research through publishing at scale, auto-post.io delivers better results and workflow efficiency.
Common questions about auto-post.io vs Frase
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