Content workflow tool
Ship content faster with AI workflows
Automate briefs, drafts, reviews, and approvals in one place so your team saves hours every week and publishes on time.
Trusted by content creators worldwide
Rated 5/5 by happy customers
Advanced features
Explore the comprehensive features designed to enhance your workflow and boost productivity.
AI-assisted drafting and rewriting
Generate outlines, improve tone, and rewrite for clarity across content types.
Automated workflow and approvals
Auto-assign tasks, route reviews, and trigger publishing with smart rules.
Built-in SEO optimization
Suggest keywords, optimize metadata, and score content against SERP intent.
Performance analytics and insights
Track rankings, traffic, and conversions with alerts and actionable insights.
Enterprise-grade security and access
SSO, role-based permissions, audit logs, and secure workspace controls.
Multi-language creation and localization
Translate, localize, and maintain brand voice across multiple languages.
Ready to experience these powerful features?
Get startedHow it works
Follow our simple process to get started and achieve amazing results in minutes.
Set up your workspace
Create a workspace with your content types, roles, and approval stages so every piece of content follows a consistent path.
Connect your channels (CMS, social, email), define content templates (blog, landing page, newsletter), set role permissions (writer, editor, designer, legal), and configure workflow stages such as intake, draft, review, approve, schedule, and publish.
Capture requests and plan the pipeline
Intake content requests, prioritize them, and convert them into scheduled work with clear owners and deadlines.
Use request forms or integrations to collect briefs, auto-create tasks with required fields (audience, goal, keywords, CTA), assign owners, estimate effort, set due dates, and place items on a calendar or Kanban board with dependencies and milestones.
Produce, collaborate, and approve
Draft content, collaborate across teams, and move items through structured reviews with full visibility and traceability.
Work in shared docs with comments and version history, attach assets, link references, run automated checks (style, SEO, brand terms), route to reviewers based on stage rules, collect approvals with timestamps, and resolve feedback before advancing to ready-to-publish.
Publish, repurpose, and measure results
Publish content to the right channels, repurpose it across formats, and track performance to improve the next cycle.
Schedule and publish via connected platforms, automatically generate repurposing tasks (social snippets, email blurb, recap), track status from published to archived, and review analytics (traffic, engagement, conversions) with dashboards that inform future briefs and prioritization.
Ready to get started with our simple process?
Start your journeyBenefits of a content workflow tool
Transform your business with proven results and industry-leading capabilities that drive real growth.
Faster production, less busywork
Streamline briefs, reviews, and approvals in one place so content moves from idea to publish faster with fewer handoffs and delays.
Lower content costs at scale
Reduce rework, missed deadlines, and duplicate effort with clear ownership, templates, and automated reminders, saving time and budget as volume grows.
SEO that’s built into the process
Bake keyword research, on-page checklists, and internal linking into every step to publish more consistent, search-ready content that ranks.
A smoother experience for every stakeholder
Give writers, editors, and marketers real-time visibility, centralized feedback, and version control, making collaboration easy and quality predictable.
Use cases
Discover how businesses across industries use our platform to achieve remarkable results.
Accelerate B2B SaaS thought leadership publishing
Standardize ideation, drafting, SME review, legal checks, and SEO optimization to publish consistent, high-quality articles and product updates across teams.
Example:
A SaaS company builds a workflow with stages for brief approval, writer assignment, SME comments, compliance review, SEO checklist, and scheduled distribution to blog, LinkedIn, and email newsletter.
Expected results:
Publishing cadence increased from 4 to 10 posts/month (+150%). Average cycle time dropped from 14 to 6 days (-57%). On-time delivery improved from 62% to 92% (+30 pp). Organic traffic rose 28% over 90 days and MQLs from content increased 18% quarter-over-quarter.
Ensure regulated content compliance in financial services
Create auditable review paths with role-based approvals, version control, and required disclosures to reduce compliance risk while keeping campaign velocity high.
Example:
A retail bank routes all marketing assets through a workflow requiring brand review, compliance approval, final sign-off, and immutable archiving of every revision and comment.
Expected results:
Compliance exceptions decreased from 12 to 3 per quarter (-75%). Average approval time fell from 9.5 to 5.2 days (-45%). Rework rounds reduced from 3.1 to 1.7 (-45%). Audit retrieval time improved from 3 hours to 20 minutes (-89%).
Scale ecommerce campaign production across channels
Coordinate product launches, promotions, and seasonal campaigns by managing briefs, assets, translations, and channel-specific variations with clear ownership and deadlines.
Example:
An ecommerce retailer runs a workflow that generates tasks for PDP copy, category banners, paid social variants, influencer briefs, and localization into 6 languages with automated deadline reminders and status reporting.
Expected results:
Campaign throughput increased from 6 to 11 campaigns/month (+83%). Asset reuse improved from 20% to 45% (+25 pp), reducing design hours by 32%. Time-to-launch dropped from 21 to 13 days (-38%). ROAS improved from 2.8 to 3.3 (+18%) and cart conversion rate increased 0.4 percentage points.
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Content workflow tool vs alternatives
See how a dedicated content workflow tool compares to spreadsheets, generic project management tools, and common content platforms across the features that most impact speed, quality, and visibility.
| Feature |
Our solution
Content workflow tool (ours)
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Traditional methods (spreadsheets/email/docs)
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Generic PM tools (Trello/Asana/Monday)
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Content platforms (Airtable/Notion/Coda)
|
|---|---|---|---|---|
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Built-in stages (brief → draft → review → approval → publish) with automated handoffs, SLAs, and reminders.
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Manual chasing and status updates; high risk of missed steps and inconsistent process. | Automations available but require manual setup; workflows are not content-native by default. | Flexible templates, but automation typically requires heavy configuration and still lacks content-specific logic. |
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Unified calendar, backlog, capacity, and status views designed for editorial operations.
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Planning scattered across files and inboxes; limited real-time visibility. | Good task visibility, but editorial calendar and pipeline views often need custom builds. | Strong databases and views, but planning often becomes complex to maintain at scale. |
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Structured review cycles, versioning, approvals, audit trail, and role-based permissions tailored to content teams.
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Approvals happen via email threads; unclear latest version; limited auditability. | Approvals via comments/tasks; governance varies and often lacks a clear content approval chain. | Comments and permissions exist, but approval workflows and audit trails are inconsistent across setups. |
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Centralized briefs, style guides, checklists, and reusable templates; consistent handoffs across teams.
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Standards live in multiple docs; inconsistent application; easy to forget checklists. | Checklists possible, but not tightly integrated with content artifacts and editorial standards. | Templates are flexible, but enforcing consistent quality gates is harder without custom rules. |
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Purpose-built integrations for CMS, SEO tooling, analytics, and collaboration apps; reduces copy/paste and rework.
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Publishing is mostly manual; frequent duplication and formatting errors. | Integrations exist, but content-to-CMS handoff is often manual or requires additional tools. | Integrations vary; publishing workflows often remain partially manual without specialized connectors. |
Faster implementation
Get started in minutes, not weeks
Better security
Enterprise-grade protection included
Fast support
Always here when you need us
Industry insights for content workflow tools
AI automation is reshaping content operations with faster production, higher output, and measurable cost savings.
Of organizations report regularly using generative AI, signaling mainstream adoption and rising expectations for automated content workflows.
Of marketers say generative AI helps them create more content faster, reinforcing demand for workflow tools that streamline drafting, review, and approvals.
Of knowledge workers using AI report saving time, highlighting productivity gains when AI is embedded into end-to-end content processes.
Of business leaders report adopting AI to improve efficiency and productivity, aligning with investments in content automation and standardized workflows.
Average reduction in time spent on writing tasks when using AI assistance, indicating meaningful cycle-time improvements for content teams.
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Frequently asked questions
Find answers to the most common questions about our platform and features.
The tool guides your team through a structured workflow: (1) capture ideas in an intake form (topic, audience, goal, target keywords), (2) convert ideas into tasks with owners, due dates, and required assets, (3) collaborate in a shared outline/draft with comments and version history, (4) route content through configurable approval steps (e.g., editor → legal → brand), and (5) publish or export once approved. Dashboards show each item’s status (Backlog, In Draft, In Review, Approved, Scheduled, Published) and highlight bottlenecks so you can keep production moving.
Yes. It helps optimize content by letting you assign a primary keyword and supporting keywords, set SEO fields (title tag, meta description, slug, canonical URL), and track on-page checks like word count targets, headings structure, internal link requirements, and image alt text. Many teams use built-in checklists and templates to enforce SEO best practices at each stage (brief, draft, edit, pre-publish) so requirements are met before approval.
You can customize pipeline stages, approval rules, and templates to fit different content types (blog posts, landing pages, newsletters, social). Typical customization includes adding or renaming statuses, creating role-based review steps, attaching required fields (e.g., product, region, persona), and saving reusable brief/draft checklists. You can also set automations like assigning tasks when a status changes, notifying reviewers, and enforcing required fields before moving to the next step.
The tool supports multi-language content workflows by allowing you to create items in different languages, store language-specific SEO fields (titles, meta descriptions, slugs), and manage translations as linked tasks (e.g., EN source → ES/FR localized versions). You can assign translators/reviewers per language and track each locale’s progress independently. If you need a specific language or right-to-left support, check your workspace settings or the tool’s language list to confirm availability.
Many content workflow tools offer a free plan or trial for small teams. A typical free plan includes core workflow boards, basic task assignment, limited templates, and a capped number of active items or collaborators. Advanced features like custom approvals, automations, analytics, and integrations (CMS, Google Docs, Slack) are often paid. To confirm what’s currently included, review the pricing page in-app or choose the free tier during signup and you’ll see the limits before activating it.
Fix your content bottlenecks today
Launch faster with a content workflow tool that streamlines briefs, reviews, and approvals in one place.
Trusted by content creators and businesses worldwide
"This tool saved me hours every week. The AI generates perfect blog posts that actually rank on Google!"
"Incredible ROI! My blog traffic increased by 300% in just 2 months using this platform."
"Finally, a tool that understands my niche! The content quality is amazing and SEO-optimized."