Content publishing workflow
Publish content faster with an AI workflow
Automate briefs, drafts, reviews, and scheduling to ship more content in less time with fewer handoffs and less rework.
Trusted by content creators worldwide
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Advanced features
Explore the comprehensive features designed to enhance your workflow and boost productivity.
AI-assisted drafting and editing
Generate, rewrite, and polish content with brand-safe AI suggestions.
Automated approvals and scheduling
Route reviews, manage SLAs, and auto-publish across channels on schedule.
SEO optimization and guidance
Keyword insights, on-page checks, and SERP-focused recommendations in-editor.
Performance analytics and insights
Track engagement, conversions, and content ROI with actionable dashboards.
Enterprise security and governance
RBAC, audit logs, SSO, and compliance controls for secure publishing.
Multi-language workflows and localization
Translate, localize, and manage variants with glossary and QA checks.
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Get startedHow it works
Follow our simple process to get started and achieve amazing results in minutes.
Set up your workflow and channels
Connect your publishing destinations and configure the stages, roles, and rules that will govern how content moves from draft to publish.
Authenticate and connect CMS, blog, newsletter, and social channels; define workflow stages (e.g., intake, draft, edit, legal, schedule, publish); assign owners and approvers; set required fields, templates, tags, and SLAs; configure notifications and permissions.
Create and prepare content
Draft content in a standardized format, enrich it with assets and metadata, and align it to campaign goals and audience targets.
Start from a brief or template; add copy, links, images, and attachments; apply metadata (keywords, category, author, CTA, UTM parameters); run checks for brand voice, readability, SEO, and accessibility; generate a preview for each channel format.
Collaborate, review, and approve
Route content through structured reviews with clear feedback, versioning, and sign-offs so nothing publishes without the right approvals.
Assign reviewers by stage; collect inline comments and suggested edits; track versions and change history; enforce approval gates (editorial, legal, compliance); resolve feedback and lock the final version; maintain an audit trail for accountability.
Schedule, publish, and measure results
Publish to connected channels at the right time, monitor performance, and feed insights back into the workflow to improve future output.
Set publish dates, time zones, and embargoes; validate channel-specific requirements and run final preflight checks; publish or queue via integrations; monitor delivery status and errors; track performance metrics (traffic, engagement, conversions); report by campaign/channel and capture learnings for iteration.
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Start your journeyBenefits of a content publishing workflow tool
Transform your business with proven results and industry-leading capabilities that drive real growth.
Publish faster with fewer bottlenecks
Streamline drafting, reviews, approvals, and scheduling in one place so your team ships content on time with less back-and-forth.
Build SEO in from the start
Standardize briefs, keywords, internal linking, and metadata checks to improve consistency, boost rankings, and reduce costly optimization rework.
Cut production costs and rework
Reduce missed steps, duplicate efforts, and last-minute fixes with clear ownership, templates, and automated handoffs that keep projects on budget.
Deliver a better reader experience
Ensure every piece meets brand, accessibility, and quality standards so users get clear, trustworthy content that’s easy to find and easy to use.
Use cases for a content publishing workflow tool
Discover how businesses across industries use our platform to achieve remarkable results.
Scaling a multi-brand retail content calendar
Centralize planning, drafting, reviews, approvals, and scheduling across multiple retail brands and regions to reduce bottlenecks and ensure consistent brand voice.
Example:
A retail group with 6 brands uses standardized templates, role-based approvals (brand, legal, merchandising), and an integrated calendar to coordinate seasonal campaigns across web, email, and social in 4 countries.
Expected results:
Publishing throughput increased by 35% (from 260 to 351 assets per month), average approval cycle time dropped 42% (from 6.2 to 3.6 days), on-time publishing improved from 71% to 93%, and content-related rework declined 28% due to clearer handoffs and version control.
Ensuring compliant publishing in regulated healthcare
Enforce governance with audit trails, mandatory medical/legal/regulatory reviews, controlled vocabularies, and locked approvals to reduce compliance risk and accelerate safe publication.
Example:
A healthcare provider network routes patient education articles through clinician review, legal review, and accessibility checks before publishing to the website and patient portal, with automated reminders and evidence-source attachments.
Expected results:
Compliance exceptions reduced by 60% (from 15 to 6 per quarter), median time from draft to publish decreased 30% (from 10 to 7 days), audit preparation time fell 50% (from 40 to 20 hours per audit), and accessibility pass rate increased from 82% to 96%.
Coordinating thought leadership for a B2B SaaS marketing team
Align cross-functional contributors (product, sales, customer success, executives) with clear workflows, deadlines, and asset reuse to publish consistently and improve pipeline impact.
Example:
A B2B SaaS company implements an intake form for content requests, assigns owners, tracks SME feedback, and schedules blog posts, webinars, and LinkedIn content from a shared campaign hub tied to UTM and CRM attribution.
Expected results:
Content cadence increased from 8 to 12 pieces per week (+50%), average SME review turnaround improved 33% (from 3.0 to 2.0 days), campaign launch slippage decreased from 4.5 to 1.8 days on average (-60%), and marketing-sourced MQLs rose 22% (from 1,150 to 1,403 per quarter) with a 12% increase in content-assisted pipeline.
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Content publishing workflow tool vs alternatives
Compare speed, governance, collaboration, and publishing consistency across common approaches.
| Feature |
Our solution
Our content publishing workflow tool
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Traditional methods (email + spreadsheets)
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Generic project management (e.g., Asana/Trello)
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CMS-only workflow (e.g., WordPress approvals)
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Enterprise DXP suites
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|---|---|---|---|---|---|
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Configurable multi-step workflows (draft → review → legal/brand → publish) with automated routing, SLAs, and audit trails.
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Manual handoffs, easy to miss approvals, limited visibility; audit trail is fragmented across threads and files. | Task-based approvals possible, but usually manual and not content-aware; audit trails are activity logs, not compliance-ready. | Basic editorial approvals; often limited to roles/states and lacks cross-team gates (legal, brand) and SLA automation. | Strong governance and automation, but heavy configuration and admin overhead; slower to adapt. |
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Inline comments, real-time collaboration, version history, and structured feedback tied to specific content elements.
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Multiple copies and attachments; version confusion and rework are common. | Comments and file attachments, but content versions often live elsewhere; context switching increases friction. | In-editor collaboration varies by CMS; feedback may be limited and not standardized across channels. | Robust collaboration and versioning, but can be complex and requires training. |
|
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Publish once to multiple channels (CMS, social, email, knowledge base) with templates, reusable blocks, and brand/SEO checks.
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Copy-paste across tools; inconsistent formatting and brand voice; high error rate. | Channel execution relies on separate tools; consistency depends on manual checklists. | Strong for the CMS channel, weaker for coordinated publishing to social/email/other destinations. | Broad channel coverage, but integrating new channels can be slow and costly. |
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Dashboards for stage throughput, cycle time, bottlenecks, ownership, and content performance tied back to workflow steps.
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Limited reporting; requires manual compilation; bottlenecks discovered late. | Good task reporting, but not tied to content lifecycle metrics or publishing outcomes. | Basic editorial status reporting; limited cross-functional workflow insights. | Advanced reporting possible, but often requires BI setup and specialized admins. |
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Fast onboarding with templates; scales from small teams to enterprise with role-based access and governance controls at predictable cost.
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Low tool cost but high hidden labor cost; scales poorly as volume and stakeholders grow. | Moderate setup; scales for tasks but requires add-ons and extra tools to cover content-specific needs. | Low-to-moderate setup if you already use the CMS; scaling across teams and channels increases complexity. | High licensing and implementation cost; long deployments, but can scale for complex enterprises. |
Faster implementation
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Industry insights for content publishing workflow tools
AI-driven publishing workflows are accelerating adoption, cutting cycle times, and improving content ROI.
Organizations reported adopting AI in at least one business function, signaling broad readiness for AI-assisted content creation and publishing workflows.
Companies using generative AI regularly reported using it for text-based use cases, reinforcing demand for tools that automate drafting, editing, approvals, and publishing.
Marketers reported using generative AI tools, indicating mainstream adoption and a growing need for workflow governance, brand controls, and faster publishing cycles.
Workers reported saving significant time weekly using AI, translating into measurable productivity gains when AI is embedded into end-to-end publishing workflows.
Estimated annual economic value from generative AI, with marketing and sales among the largest value pools, supporting investment in automated content operations.
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Frequently asked questions
Find answers to the most common questions about our platform and features.
The tool guides content from idea to publication using a structured workflow: create a brief (topic, audience, goal), assign tasks (writer, editor, approver), draft in a shared editor, run quality checks (readability, links, metadata), request approvals, then schedule or publish to connected channels (e.g., CMS/blog). Each stage has status tracking, due dates, comments, and version history so teams can see what’s blocked, what’s approved, and what’s ready to publish.
It supports SEO at multiple points in the workflow: keyword and intent fields in the brief, on-page recommendations while drafting (title length, headings, keyword placement, internal/external link checks), and pre-publish validation for SEO metadata (meta title/description, canonical URL, slug rules, image alt text). You can also add required SEO checkpoints to your workflow (e.g., “SEO review” stage) and enforce publishing rules so content can’t move forward until key SEO fields are completed.
Yes. You can customize stages (e.g., Briefing → Draft → Legal Review → SEO Review → Final Approval → Scheduled), set role-based permissions, and define required fields per stage. Automations let you route items based on content type (blog post vs. landing page), auto-assign reviewers, trigger notifications on status changes, and use templates for briefs, outlines, and publishing checklists to keep work consistent.
The workflow supports multilingual content by letting you set a content language per item, manage translations as linked tasks (source + localized versions), and keep approvals separate for each locale. You can store localized SEO fields (title tags, meta descriptions, slugs) and schedule releases per language. If your publishing destination supports the language, the tool can publish the correct localized version and maintain language-specific statuses and deadlines.
A free plan is typically available for individuals or small teams to try the core workflow features, creating content items, using basic templates, assigning tasks, and tracking statuses. Advanced capabilities such as custom automations, multi-step approvals, multiple workspaces, higher publishing limits, or premium integrations (e.g., enterprise CMS connections) may require a paid plan. Check the pricing page in-app to see current limits for users, workflows, and publishing connections.
Publish faster this week
Streamline your content publishing workflow to plan, review, and ship content on time, without bottlenecks.
Trusted by content creators and businesses worldwide
"This tool saved me hours every week. The AI generates perfect blog posts that actually rank on Google!"
"Incredible ROI! My blog traffic increased by 300% in just 2 months using this platform."
"Finally, a tool that understands my niche! The content quality is amazing and SEO-optimized."