Content workflow automation

You connect your content sources (briefs, product docs, URLs, or templates), then build a workflow made of steps like: intake → outline → draft → review → approvals → publish. Each step can have assigned owners, due dates, and rules (e.g., “route to Legal if category = finance”). The tool automatically generates tasks, sends reminders, tracks version history, and moves items forward when requirements are met (such as all reviewers approving). You can also trigger workflows from forms, Slack messages, or a content calendar so new requests are standardized and never lost.

Yes. The tool can embed SEO checks directly into the workflow, such as keyword coverage, title/meta length validation, internal link prompts, heading structure guidance, and readability scoring. You can require an “SEO Review” step before publishing and set pass/fail rules (e.g., minimum internal links, mandatory primary keyword in H1, or target word count range). It also supports reusable SEO templates for different content types (blog posts, landing pages, product pages) so every draft follows consistent optimization standards.

Workflows are fully configurable: create custom stages, add approval gates, and define conditional branching based on content type, channel, or risk level. You can set role-based permissions (writer, editor, subject-matter expert, legal), customize task checklists, and create templates for recurring formats like release notes or monthly newsletters. Automations can also update statuses, assign reviewers, or create follow-up tasks when fields change (e.g., “If publish date moves, notify stakeholders and reschedule social posts”).

The tool supports multi-language content workflows, including creating, editing, and reviewing content in many major languages. You can set a default language per workspace or per project, then run parallel workflows for localization (e.g., EN approved → auto-create FR/DE/ES translation tasks → regional review → publish). Language-specific templates, style guidelines, and approval steps can be applied so localized content follows brand and regulatory requirements per market.

Many teams can start on a free plan that includes core workflow automation features like creating a limited number of workflows, managing a small set of active content items, and using basic templates and approvals. Advanced capabilities, such as custom branching rules, advanced SEO checks, higher usage limits, team-wide permissions, or integrations with CMS tools, are typically part of paid tiers. If you share your team size and publishing channels, support can recommend whether the free plan will meet your needs.