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Core update fallout hits affiliate SEO
Affiliate SEO has always lived on the fault line between “helpful recommendations” and “content made to rank.” Over the last year of core updates and spam-policy enforcement, that fault line has widened, and many affiliate publishers are feeling the aftershocks in rankings, clicks, and revenue. Goog...
States roll out new AI laws
Across the United States, states are moving from AI “principles” to enforceable rules. A wave of new statutes is taking effect in 2026, reflecting a practical shift: lawmakers want guardrails for fast-moving systems while still signaling that innovation is welcome. A recent roundup of “new tech laws...
SEO tools consolidate as Adobe moves to acquire Semrush
The SEO tool landscape is entering a new consolidation phase as Adobe moves to acquire Semrush in a deal that reframes “search” as something far broader than Google rankings. With large language models (LLMs) shaping discovery, vendors are racing to provide measurement and optimization across tradit...
OpenAI secures $40B from SoftBank
SoftBank’s blockbuster bet on OpenAI is no longer a promise, it’s paid in full. On December 31, 2025, SoftBank confirmed it completed the final (second) closing of its investment, satisfying a commitment of “up to $40.0B” that was originally agreed in late March 2025. The announcement caps a year de...
AI Overviews pullback reshapes SEO
Google’s AI Overviews (AIO) launched with the promise of faster answers, but the rollout quickly revealed a new reality for SEO: visibility can expand while clicks contract. After early viral failures and “bizarre results,” Google narrowed when AI Overviews appear and tightened what they can cite, a...
Gemini 3 Flash becomes default in Google's AI mode
Google has officially redefined the standard for everyday artificial intelligence by rolling out Gemini 3 Flash as the default model across its entire ecosystem. Released in late 2025, this significant update replaces the previous Gemini 2.5 Flash, promising users a seamless blend of lightning-fast ...
Wix SEO adds AI visibility for LLMs
SEO is no longer limited to blue links and classic ranking factors. As more customers ask questions inside ChatGPT, Gemini, Perplexity, and Claude, brands now have to consider whether they are being mentioned, cited, and framed correctly in AI-generated answers. On 16 July 2025, Wix responded to thi...
AI blog automation lands on WordPress via MCP
AI blog automation is moving from “nice idea” to day-to-day workflow, and WordPress is now part of that shift thanks to MCP (Model Context Protocol). Instead of manually hopping between analytics, drafts, comments, and settings in a dashboard, you can increasingly ask an AI assistant to fetch the ex...
SEO after Google's December core update
Google’s December 2025 core update has put SEO teams back into “measure, don’t panic” mode. According to Google’s Search Status Dashboard, the December 2025 core update is listed as an incident affecting ranking that began on Dec 11, 2025 at 09:25 (US/Pacific), with a rollout that can take up to 3 w...