SEO is no longer limited to blue links and classic ranking factors. As more customers ask questions inside ChatGPT, Gemini, Perplexity, and Claude, brands now have to consider whether they are being mentioned, cited, and framed correctly in AI-generated answers.
On 16 July 2025, Wix responded to this shift by launching AI Visibility Overview inside its SEO suite, positioning the capability as Generative Engine Optimization (GEO). The goal is straightforward: help site owners monitor and improve visibility across LLM-based discovery, not just traditional search.
Why “AI visibility” is becoming a new SEO priority
LLM-based search experiences compress the customer journey. Instead of scanning ten results, users increasingly ask an AI to recommend a product, summarize options, or compare providers, meaning the winner may be the brand the model cites or describes most credibly.
Wix’s own research highlights the momentum even if overall volume is still early. In September 2025, AI drove 0.083% of total sessions compared with 34.36% from traditional search, small today, but directionally important as interfaces change.
Growth is the bigger story: Wix reports AI traffic grew 168× from January 2024 to September 2025, and sites saw a 139× increase in visits from LLMs over the same period. That combination, low share but explosive growth, creates urgency for brands to start measuring and improving AI presence now.
Wix AI Visibility Overview: what launched on 16 July 2025
Wix introduced AI Visibility Overview as a native feature inside its SEO suite, accessible via the Analytics dashboard. Wix also claimed it is the first CMS to offer this kind of built-in AI visibility tooling.
The product framing matters: Wix explicitly positions the feature set as Generative Engine Optimization (GEO), a practical extension of SEO aimed at discovery in AI platforms like ChatGPT, Gemini, Perplexity, and Claude.
Wix Head of Analytics Doreen Weissfelner described the intent clearly: GEO is SEO for the AI era, providing users an all‑new level of search visibility
, with citations, perception, and surfacing insights paired with actions to increase visibility, influence perception, and drive real outcomes
.
Tracking AI citations and shaping the questions LLMs answer
A core part of AI Visibility Overview is the ability to manage AI citations & visibility by tracking how often a site is cited by AI platforms. In an LLM world, being cited can function like a new form of ranking, one that users trust because it appears inside a synthesized answer.
Wix also lets users add or remove questions to better reflect what their business actually wants to be discovered for. This is important because AI discovery is often query-shaped: the questions customers ask strongly influence which brands get surfaced.
According to Wix Analytics documentation, the dashboard’s initial questions are generated using the site description, site URL, and business name, designed to match what target audiences might ask on AI platforms. That makes the tool feel less like a static report and more like an ongoing optimization loop.
Brand sentiment across LLMs: visibility without reputation risk isn’t enough
Traditional SEO reporting rarely tells you how a search engine is characterizing your brand. LLMs, however, produce narratives: they may describe you as “affordable,” “premium,” “risky,” or “best for beginners,” and those labels can influence conversion as much as (or more than) raw traffic.
Wix’s AI Visibility Overview includes brand sentiment across LLMs, analyzing sentiment, perception, and positioning in AI-generated content. This turns “AI mentions” into something more actionable: not just whether you appear, but whether you appear correctly.
This is especially valuable for categories where trust and nuance matter, health, finance, legal, B2B services, or high-ticket eCommerce. If an AI answer consistently frames your offer inaccurately, you may need clearer on-site messaging, better FAQs, stronger entity signals, or improved third-party references that LLMs commonly learn from.
Competitive benchmarking and measuring AI-driven traffic
GEO is inherently comparative. If an AI assistant recommends “top options,” it may cite only a few brands, so understanding your position relative to competitors can reveal whether you’re genuinely discoverable or simply present in isolated cases.
Wix includes benchmarking vs competitors to help users understand competitive context and identify growth opportunities. The idea is to treat AI platforms as a new channel where share-of-voice can shift quickly as models update and as brands publish better structured content.
Wix also measures AI-driven traffic & query volume: traffic coming from AI platforms and how frequently people ask about the brand or services in AI engines. This closes the loop between “visibility” metrics (mentions/citations) and business outcomes (visits and demand signals).
LLMs.txt support and the practical side of communicating with models
Alongside AI Visibility Overview, Wix added support for managing LLMs.txt for some premium eCommerce users. Wix describes this as a way for sites to communicate directly with LLMs to help optimization for emerging AI platforms.
While the ecosystem is still evolving, the underlying concept is familiar: as robots.txt and sitemaps helped web crawlers understand what to access and index, LLM-oriented conventions aim to make it easier for AI systems to consume the right information, in the right way, with fewer ambiguities.
For site owners, the key is operational: AI optimization is no longer only “write good content.” It increasingly includes configuration, governance, and clarity, making sure your site communicates what it is, what it offers, and which sources represent the canonical truth for your brand.
What Wix research suggests about winning AI discovery
Wix research indicates that AI visibility correlates strongly with existing organic performance. Sites with 50+ organic search visits/month were 8.2× more likely to be discovered in AI search, and LLMs discovered 95%+ of sites once traffic exceeded 100 monthly sessions.
There’s also a notable relationship between “SEO hygiene” and AI visibility. Wix reports high AI performers had 60% longer meta descriptions, 57% longer meta titles, and 7% higher Wix SEO Setup Checklist completion, suggesting that solid fundamentals still matter, even as the interface changes.
Finally, referral ecosystems appear to influence AI presence. Wix found correlations where a single site visit in a month from platforms like Notion (+28%), Medium (+25%), Quora (+22%), Wikipedia (+19%), Reddit (+13%), LinkedIn (+12%), and YouTube (+11%) aligned with higher AI presence. In practice, that reinforces a “beyond Google” strategy: authoritative third-party footprints can strengthen the signals LLMs pick up.
Adoption, rollout details, and market reaction
Wix made AI Visibility Overview available within its SEO suite via the Analytics dashboard, with an initial language constraint: it is available when the Wix Business Manager language is set to English, with a gradual rollout to additional languages.
Third-party coverage quickly summarized the feature set as GEO-oriented functionality, tracking AI citations, managing queries, monitoring sentiment, benchmarking competitors, and measuring AI-driven traffic and search volume, underscoring that the market is beginning to treat LLM discovery as a distinct optimization discipline.
Investors also noticed. Nasdaq/Zacks reported Wix shares gained roughly 4.2% and closed at $153 on 16 July 2025 following the launch, an early signal that “AI visibility” is being interpreted as a meaningful product and positioning move in the CMS and website-building space.
Wix SEO’s move to add AI visibility for LLMs formalizes what many marketers have felt informally: brand discovery is shifting into conversational interfaces where citations, sentiment, and competitive framing can matter as much as rankings and click-through rates.
With AI Visibility Overview and related GEO capabilities, plus practical controls like LLMs.txt, Wix is betting that tomorrow’s SEO dashboard must measure how AI platforms talk about you, not just how search engines index you. For businesses, the takeaway is clear: keep strengthening SEO fundamentals, but start managing AI visibility as a first-class channel before it becomes the default way customers find answers.
